Shopify Marketing Services

Initial results appear within 7-10 days as campaigns gather data and begin optimizing. However, achieving profitable performance typically takes 3-4 weeks as we test audiences, creative variations, and optimize for conversions. Month 2-3 is when most stores see strong ROAS improvements as we scale winners and eliminate losers. The learning phase is critical—rushing scaling before proper optimization often leads to wasted spend. Patience during initial testing pays off with sustainably profitable campaigns long-term.

We provide complete creative strategy and can produce ads for you. Our service includes creative direction, copywriting, and video editing. For best results, we prefer using your product photos/videos as raw materials, which we edit and enhance. If you lack content, we'll guide you on DIY creation or connect you with affordable content creators. Our Growth and Scale packages include custom creative production. Great creative is 50% of campaign success, so we never compromise on quality regardless of package level.

Channel selection depends on your product type, target audience, budget, and business goals. Visual products with broad appeal excel on Facebook/Instagram. Trending items targeting younger audiences perform best on TikTok. Problem-solving products with search volume suit Google Ads. We typically start with Facebook/Instagram for testing due to robust targeting options and easier scaling. Once profitable there, we expand to other channels. Email marketing runs concurrently to capture abandoning visitors and nurture customers. Our strategy adapts based on your specific product-market fit.

Target ROAS varies by business model and stage. New stores testing products should aim for 1.5-2.0x ROAS initially (break-even or slight profit). Established stores with optimized funnels typically achieve 3.0-5.0x ROAS on blended campaigns. Retargeting often delivers 4.0-8.0x ROAS while cold traffic runs 1.5-3.0x. We focus on profitable scaling, not vanity metrics. A $2.5x ROAS with $100K spend profits more than 5.0x ROAS at $10K spend. We optimize for maximum profitable revenue, not just ROAS percentage.