Amazon PPC Management Services

Initial results appear within 7-14 days as campaigns gather data and begin optimizing. However, significant improvements typically emerge after 30-60 days of consistent management and optimization. This timeline allows for proper keyword testing, negative keyword refinement, and bid optimization. For new products without reviews, it may take 60-90 days to achieve optimal performance as you build social proof.

Both! A comprehensive strategy uses automatic campaigns for keyword discovery and manual campaigns for control and optimization. Start with auto campaigns to identify which keywords Amazon's algorithm finds relevant and convert. Then, graduate high-performing keywords to manual campaigns where you can control bids more precisely. Keep auto campaigns running at 15-20% of total budget for ongoing keyword discovery.

We calculate your PPC budget based on several factors: your profit margins, sales velocity goals, competition level in your category, and total ad spend capacity. A good starting point is 10-15% of your target monthly revenue allocated to PPC. For example, if you want $50,000 in monthly sales, budget $5,000-7,500 for advertising. We then adjust based on performance and scale successful campaigns while pausing underperformers.

Our comprehensive management includes campaign strategy and setup, keyword research and expansion, daily bid optimization, search term analysis and negative keyword implementation, placement optimization, budget management across campaigns, A/B testing of ad copy, monthly performance reports with insights, and regular strategy calls. We also provide access to our custom analytics dashboard for real-time campaign monitoring.